Some of the links below are affiliate links. If you click through and purchase something using my links, I receive a small commission at no additional cost to you. Thank you!
If you’re beginning to hear about the tool Manychat, but you’re not exactly sure what it is or what it’s used for, you’re in the right place! Let’s take a quick look at how Manychat can grow your business this year!
What is Manychat Used for?
Manychat is used for taking a load off your back as a business owner. It’s an automation tool, meaning it does tasks you might otherwise do manually, or hire a VA to do.
Here’s how it works:
- Once a follower comments on your post or Reel, Manychat sends a message to their DMs.
- In the Instagram DMs, Manychat can also ask for an email address.
- Once the follower types it in, Manychat can automatically add it to your email software.
- You follow up with them using your email marketing strategies!
Creating Automations with Manychat
It has TONS of automations, but you can keep it simple as you’re getting started. Here’s a few ideas for automations you can set up to direct traffic to them:
- blog post
- email opt in
- funnel
- product
- event like a launch or webinar
- course sign ups
Really, anywhere you might have been saying “Check out the link in my bio for..” you can use Manychat to send people to instead.
Here’s how it works: With Manychat, you post as you normally would, and invite engagement with a simple call to action. Your CTA includes a keyword, like the word FREEBIE. This keyword is set up in Manychat. When someone comments your magic keyword on your post or Reel, Manychat sends a DM with more information to the person who commented. Voila!
PRO TIP: Make sure the keyword is unique, not something people will comment normally!
Why Use Manychat?
Manychat invites more engagement in your feed. I don’t think I have to tell you that’s a good thing!! People see your post, comment on it, then check their DMs, respond to you, and they can reply to your comment in the feed as well. That’s so many touch points to tell the algorithm they like your stuff and they want to see more!
When the interface gets those signals, the Instagram algorithm pushes your content in front of the right audience more often — without changing, adding, or subtracting from your existing content schedule. As the algorithm favors your content and expands its reach, your account gains more followers. BOOM!
Need more help with ManyChat?
If you have any more questions about ManyChat, make sure you drop them below!
Teach the Teacher Author 