If you have a blog, you probably are aware that it’s quite a bit of work! With writing posts, creating graphics, taking photos, optimizing SEO, and everything else that goes into a blog post if you take the time to create one, you want to make sure you’re getting mileage out of it. Let’s look at some ways you can re-use your content on other platforms by looking at these ideas for how to share a blog post on Instagram.
Don’t have a blog yet? Keep reading and I’ll share some ideas for how you can use Instagram as a microblog (a mini version of a blog instead of your own site)!
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How to Share a Blog Post on Instagram
- Resize your Pinterest pin for Instagram – one of the easiest ways to share a blog post is to take an image you have optimized for Pinterest (generally 2:3) and tweak it so the image fits your Instagram feed (1:1). Here’s an example of that!
- Use a related photo – grab a stock photo that has to do with your blog post topic and use it to create your Instagram post.
- Create a graphic – use Canva or another editing app to create a graphic with the blog title. Check out this example!
- Share a quote from the blog – ideally this is a quote that will interest your audience and encourage them to go read the rest of the post on your site!
- Make a carousel post – Share multiple images that are all related to your blog post and direct them to read the full post on the last slide. Click here to see an example!
- Share a picture or video of a product or resource highlighted in the blog – if your post highlights one of your resources, use an image of that resource on your Instagram feed! Here’s an example of that!
Captioning your Post on Instagram
As always, the first line of your caption should “hook” your audience. This helps draw their attention and makes sure they read the rest of what you have to say!
For blog posts, it is very likely that your call to action is going to be directing them to the blog. Try..
- Click the link in my bio to see more!
- Want to read the full post? Check out (my website!)
- Post linked in my bio @YOURHANDLE
Not sure how to do a link on Instagram? Check out my post here for more information!
Personally, I love using Tailwind for Instagram because when I schedule my posts I can automatically link the image to my link in profile with a visual link. That means when they click my profile to see more, they just click the post they were interested in and they’re taken straight there. Here’s a demo of how I do all that straight from my computer!
Want to try it out? Click here to get a free trial of 30 scheduled posts!
How to Blog ON Instagram
What if you don’t have a blog or a site yet? That doesn’t mean you can’t add value! The caption is limited to 2,200 characters, but that is quite a bit – especially when you realize you can add up to 10 images!
You might consider using your Instagram posts to create mini tutorials like this one! You can share multi step how tos, share a resource round up (all of your resources for a certain topic), and more. Get creative with the graphics you create and you may be surprised how many saves you can generate on a single post.
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